Kristian Manchester is a seasoned creative leader with a legacy of shaping brands that matter. As Chief Creative Officer of Sid Lee’s five global offices, he led some of the agency’s most iconic, business-driving campaigns, proving that creativity isn’t just about making noise—it’s about making a difference. From adidas, The North Face, Samsung, Fila, Red Bull (Canada), Mcgill, Cirque du Soleil, and the 2026 FIFA World Cup, Kristian has built brand platforms that move at the speed of culture. His work doesn’t fade with the latest trend—it earns a place in people’s lives. It has been recognized with One Show Pencils, Cannes Lions, and Marketing Awards, but more importantly, it has delivered real reputation and commercial success for every brand he’s touched. Beyond advertising, Kristian’s creativity extends into art, photography, and film. His work has been featured at Art Basel Miami, and he co-directed a feature-length documentary on UFC superstar Georges St-Pierre. He also helps shape the cultural landscape as a board member of the MAC (Musée d'art contemporain de Montréal) and MURAL Festival. Kristian believes creativity is a business accelerator, and when done right, it doesn’t just sell—it sticks, scales, and shapes culture.